Hi, I'm Freddie! I'm the creator of DesignDesign.

My motivation to explore future-friendly design methods was deeply personal. There's something about practising design in a business-as-usual way that leaves me unfulfilled. As I realised that design held the power to shape not just products, but also our future, our planet, and our societies, I believe the design community has been facing a moment that demanded a transformation in our practices. So I started looking for alternative methods that'd allow me to continue doing what I love, while prioritising ethics, sustainability, and holistic thinking to better align with the needs of a changing world in crisis.

I hope to empower designers with the tools and mindsets to create responsible designs, ones that consider the futures we want to be. And I invite you to reimagine our creative processes, share your knowledge, and spark conversations with other creators around you.

This website is a beginning endeavour. Everything listed here is based on my own interpretation and understanding. If you have suggestions or want to have a conversation, reach out to me at: hi@designdesign.berlin or check out my portfolio!