Challenge the dominant, universal approaches to design, those that prioritises Western, modernist, and industrialised perspectives and shifting the focus to coexistences of multiple worlds, ways of knowing, and lifeways.
“The notion of OWW [One-World World] signals the predominant idea in the West that we all live within a single world, made up of one underlying reality (one nature) and many cultures. This imperialistic notion supposes the West’s ability to arrogate for itself the right to be ‘the world,’ …”
Pluriveral Design is a design approach that recognises and embraces multiple worldviews, knowledge systems, and lifways beyond those of the dominant, Western, and industrialised. Coined in conversation with movements such as decolonisation, Pluriversal Design rejects one-size-fits-all solutions. It invites designers to design with, not for, communities and systems.
Pluriversal Design critiques the "universal" approach to design for being inadequate and harmful to the world. Modernist design paradigm often carries the global north's assumptions that progress is linear, technology solves all the problem, and one can design for the user as an reductionist abstract figure. It is this paradigm that Tony Fry calls "defuturing" that the Pluriversal Design aims to challenge.
Arturo Escobar, one of the most prominent thinkers of Pluriversal Design, argues that the modernist design's obsession with functionality, profit, and the unilinear definition of progress has led us to the overproduction and consumption. By deconstructing dominant paradigms and valuing multiple perspectives, Pluriversal Design offers a path towards the futures beyond the failing status quo. It is truly an approach that offers fresh perspectives and imagination to overcome issues that require unconventional paths.
Though practicing Pluriversal Design cannot be generalised into steps, we can start by unlearning the following:
Designers as experts
Problems are universal
All knowledge is designable
inferred from E. v Zeeland's Design Principles of the Pluriversal Design Paradigm
1
Cultivating radical empathy
Deeply understand and value different perspectives, especially those of marginalised communities by actively listening, self-reflecting, and engaging with a willingness to be transformed by others' experiences. Radical empathy requires creating safe spaces for open dialogue and building authentic trust among all participants.
2
Radical (re)imagination and delinking
Imagine alternative futures by questioning and detaching from dominant narratives and systems. This process involves unlearning established concepts and exploring new possibilities that honor diverse cultural and social realities.
3
Encouraging physical encounters
Direct, in-person interactions are vital for building relationships and understanding across different communities. These encounters help bridge gaps between worldviews and foster mutual respect and collaboration.
4
Utilising mapping, visual thinking, and bodily expressions
Visual and embodied methods help capture and communicate the richness of different experiences and knowledge systems. These approaches can reveal hidden connections and foster a more holistic understanding of complex issues.
5
Embracing participatory approach
Pluriversal design prioritises collaboration and co-creation with communities. By involving stakeholders throughout the design process, it ensures that diverse voices are heard and respected, leading to more inclusive and context-sensitive outcomes.
6
Harnessing knowledge
Recognise and integrate multiple forms of knowledge, including Indigenous, local, and experiential insights. Challenge the dominance of Western epistemologies and promotes a more equitable exchange of ideas.
7
Employing narratives
Storytelling is a powerful tool for conveying complex ideas and experiences. By sharing stories, designers can highlight diverse perspectives, challenge dominant discourses, and promote empathy and understanding.
Further reading
by Arturo Escobar
by E. v Zeeland
We welcome contributions from practitioners, researchers, and educators who’ve worked with this method in practice. Help expand our collective knowledge by sharing your perspective.